Colonel-approved creative
At KFC HQ, when you do great work, you get one of these cool cards with a shoutout from your manager on the back. Kinda like a mini hype trophy.
Fowl poles
KFC wanted to brand baseball stadium foul poles, so I threw out some lines. "Mmm batter, batter." "Get a good piece of it." But a twist on their famous tagline was all it took to knock it out of the park.
MY ROLE: Copywriter / Creative Director