Who was Captain D?
This campaign dives into several theories, with each spot introducing a different D-named, seafood-obsessed captain.
Captain Doug?
Maybe Captain D was Doug LeCour, hockey’s hardest-hitting forward with a soft spot for seafood straight from the ice.
Captain Donnie?
Was Captain D a yacht rock crooner, singing smooth love songs about seafood? Sounds fishy, but we’ll allow it.
Captain Dick?
Rumor has it astronaut Dick Murdoch used to smuggle live crabs into space. NASA won’t confirm or deny.
MY ROLE: Copywriter / Creative Director